Harley-Davidson has released details of its latest bike, an electric-powered vehicle called the LiveWire, in the company’s continued campaign for a younger audience. Speaking at the American Financial Services Association’s Credit Summit for Fixed Income Investors in May, Darrell Thomas, vice president and treasurer of Harley-Davidson Financial Services Inc., discussed the company’s efforts to appeal to an
urban demographic.
The LiveWire is powered by a battery strong enough to generate 75 horsepower and goes from zero to 60 mph in four seconds, the company claims. Harley Davidson is taking the LiveWire on tour throughout the US and Europe, before releasing it to the public. HDFS reported $4.3 billion in originations for 2013, up from $4.0 billion in 2012, and $800 million in outstandings for 2013, the same amount reported in 2012.
