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Blinker President to Forecast Evolution of F&I at Auto Finance Innovation

Larissa Padden

Danny Martinez, president of startup Blinker, has joined the Auto Finance Innovation speaker faculty.

Blinker, a used-car buy-sell app with financing capabilities for private-party transactions, is trying to streamline the car-buying process, not overtake dealerships, Martinez said.

“Historically, the conventional dealership experience is a very sequential, rigid process, and for those who have purchased through a dealership, the customer satisfaction ratings leaves a lot to be desired,” he said while speaking at LendIt last week. “Think of us as a dealer intermediary but thinner, which helps sellers get more for their car than a conventional trade in, and buyers get better value all while having the same dealer-like tools.”

Technology has reached a “tipping point” that will allow Blinker to assist the consumers in whichever way they want to transact, he added.

At Auto Finance Innovation Martinez will speak at a session entitled “Emerging Mobility Startups.” Martinez and others from the startup scene will brainstorm on what’s next for the industry.

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