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Arvest Bank eyes improved pricing, originations growth 

Bank integrating TruDecision tech, rebranded auto business 

Amanda Harris

Arvest Bank is integrating new capabilities to enhance automation and grow auto originations.   Bentonville, Ark.-based Arvest has signed on with TruDecision, the fintech’s Chief Executive Daniel Parry announced in July on LinkedIn. TruDecision provides analytical tools and credit scoring models for financial institutions in auto finance as well as powersports, personal loans and mortgage.  The technology is expected to help Arvest boost profitability, increase originations, decrease credit losses and optimize decisioning across its auto lending business, Reggie Branch, the bank’s senior director of indirect lending, […]

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