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Dealer incentives boost November sales amid affordability challenges 

Consumers flock to Ford’s 0% APR, $500 rebate  

Truth Headlam

Holiday incentives boosted sales at dealerships, but affordability concerns and lower approvals challenged some market segments.  Leading up to Black Friday, several OEMs offered incentives ranging from lowered APRs for 48- to 60-month terms and cash rebates in an effort to drive sales as vehicle prices remain high.   KDW Automotive, a Glendale, Calif.-based Lexus dealership, […]

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