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Shift to cut 34% of workforce amid restructure

Reduction expected to save about $14M annually

Amanda Harris, Joey Pizzolato, Riley Wolfbauer

Used-vehicle retailer Shift Technologies is terminating 34% of its workforce and restructuring to focus on the company’s omnichannel sales strategy.  San Francisco-based Shift is also divesting from its dealer marketplace business, which it acquired from defunct leasing startup Fair in May 2022, to “focus on core operations,” according to a filing with the U.S. Securities […]

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