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Santander’s new leadership eyes deeper dealer ties with expanded services

Chris Mitcham became head of dealer commercial services March 19

Johnnie Martinez II

Santander Bank is refining its dealer commercial services strategy under new leadership, focusing on strengthening dealer relationships and expanding beyond its traditional role in retail auto finance.  Santander is working to reinforce its position with dealers while broadening its overall capabilities, Christopher Mitcham, who became head of dealer commercial services on March 19, told Auto Finance News. “We want to make sure we continue to […]

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