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Home » July 4 weekend brings fewer deals as incentive spend declines

July 4 weekend brings fewer deals as incentive spend declines

Incentive spend industrywide is projected to decline 32.5% YoY in June

Amanda Harris and Riley WolfbauerbyAmanda Harris and Riley Wolfbauer
July 6, 2021
in Risk Management
Reading Time: 3 mins read
0
Automakers offer incentives to spur July 4 sales

© Can Stock Photo / jefras

This year’s Independence Day weekend was marked by a noticeable pullback in incentives and emptier-than-usual dealership lots. Incentive spend industrywide is projected to decline 32.5% year over year to $2,751, on average, in June, according to TrueCar’s latest forecast. At the same time, the seasonally adjusted annualized rate for total light vehicle sales is estimated […]

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