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Powersports dealers shift gears as new riders enter market

Sport bike sales rose 13% YoY in 2025

Johnnie Martinez II

Powersports dealers are placing greater emphasis on customer service as a new wave of riders enters the market, reshaping how units are sold, financed and supported.  First-time buyers and returning former customers make up a growing share of showroom traffic, Jay Le, general manager at Lemon Grove, Calif.-based powersports dealer Onyx Moto, told Auto Finance News. These customers, he said, often require more education and hands-on support […]

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