Tag: Motorcycle Industry Council

Powersports companies are trying to attract more first-time buyers and turn them into repeat customers by expanding rider training, financing, ...

Powersports dealers are placing greater emphasis on customer service as a new wave of riders enters the market, reshaping how ...

Employee retention poses a significant problem for the powersports industry, and dealers are putting an increased focus on career development ...

Samara named president and MD at GM Europe Mahmoud Samara was appointed to serve as General Motors’ president and managing ...

Lenders are getting innovative with their underwriting and marketing efforts to cater to millennials as the powersports-buying age demographic shifts, ...

As baby boomers continue to age out of the industry -- replaced with millennial buyers -- manufacturers like Harley-Davidson Inc. ...

The powersports industry has yet to rebound new-vehicle sales to the levels they were prior to the great recession, but ...

Paul Puma, executive vice president of Wells Fargo Commercial Distribution Finance, was elected to serve on the 2017 board of ...