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Polaris Q4 sales drop 23% as shipments fall 33% 

Full-year sales declined 20% 

Polaris’ sales remained sluggish in the fourth quarter amid continued efforts to reduce yearend shipments.  Fourth-quarter sales landed at $1.8 billion, down 23% year over year, while full-year sales totaled $7.2 billion, down 20% YoY, according to the manufacturer’s earnings presentation released today.  “2024 was hard for everyone in the industry, our dealers included,” Chief […]

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