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Car Buyers Boost Reliance on Online Research

Huixin Deng

About 67% of car buyers visited only one to two dealerships before purchasing a vehicle, revealing that auto shoppers are relying more on online research and digital tools to make buying decisions, according to the latest Netsertive survey.

The 2017 Netsertive Automotive Path to Purchase Survey, which was released yesterday, was conducted in July and included over 500 respondents, ages 18 to 65.

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