[VIDEO] Larry King Promotes Hyundai Leases in Korea

Hyundai Capital Services (HCS), the captive finance company that operates mainly in China and Korea, launched a snappy commercial campaign earlier this year to promote personal auto leases, using a familiar face for American TV viewers, talk show maven Larry King.

The commercials ran only in Korea, but HCS representatives showcased a few during the American Financial Services Association Credit Summit for Fixed Income Investors on Wednesday.

Here (see video) is one we picked out of approximately a dozen on Hyundai Capital’s YouTube page: “Bye Buy, Hello Lease.”

https://www.youtube.com/watch?v=XqcjQpanA8g

Meanwhile, Hyundai Capital America (HCA) is preparing a securities transaction worth $747.8 million backed by auto leases,  according to a presale report from Standard and Poor’s. The transaction is HCA’s second lease securitization this year, and the captive’s eighth lease transaction overall.