AutoGravity Aims to Double Lender Network, Expand Internationally in 2018

AutoGravity, the mobile car shopping and finance app, has plans to double the number of lenders on its platform in 2018, Chief Marketing Officer Serge Vartanov told Auto Finance News.

This week, the startup added Audi Financial Services to the platform, bringing its total number of lenders to more than a dozen. “We strive to build a complete portfolio of lenders and dealers to give consumers the full spectrum of choice,” Vartanov said. “Our perspective is that we only need about 20 to 25 lenders on the platform to offer that.”

The platform uses a smart-match engine that pairs consumers with as many as four optimal lenders based on consumers’ vehicle and finance selections, and the location of available dealerships.

AutoGravity hopes to reach additional dealers in 2018, with 2,000 currently on the platform and more added “every day,” he said. AutoGravity also plans to expand its reach internationally. “We expect 2018 to be the year that we expand our product into additional countries,” Vartanov said.

Other lenders on the platform include CarFinance.com (the direct lending arm of Flagship Credit Acceptance), First Investors Financial Services, Global Lending Services, Hyundai Capital America — which does business as Hyundai Motor Finance, Kia Motors Finance, and Genesis Finance — Mercedes-Benz Financial Services, VW Credit, and Westlake Financial Services.