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April brings 97% YoY increase in SAAR, 30% decline in incentive spend

Total light vehicle SAAR is estimated at 17.1 million units in April 2021

Amanda Harris

April will likely see a 97% year-over-year increase in new-vehicle sales as well as lower incentives. The seasonally adjusted annualized rate (SAAR) for total light vehicle sales in April is estimated at 17.1 million units, up from the 8.7 million SAAR in April 2020, according to a TrueCar forecast released today. Last April, vehicle sales […]

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