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TrueCar eyes preapprovals

Amanda Harris

TrueCar, an online new- and used-car marketplace, is pivoting its focus back to the company’s original mission, digital retailing, with an eye toward incorporating preapprovals, VP of Strategic Initiatives Alain Nana-Sinkam told Auto Finance News.   TrueCar in the last year has made it possible for customers to obtain an up-front trade-in estimate and calculate monthly payments on its website, “based on actual lender programs with input from the dealer in their […]

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