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Toyota Financial Services Accepts the Ice Bucket Challenge

Larissa Padden

These days no one is safe from the ALS Ice Bucket Challenge, not even Mike Groff, chief executive at Toyota Financial Services. Groff and a few associates accepted the chilly challenge outside of  the company’s headquarters in Torrance, Calif. last week. Despite the frivolous nature of the challenge, the campaign has raised $112.4 million, as of today, and has become an important lesson for auto finance companies looking to go viral and make it big.

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