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CarMax to roll out updated AI chatbot tools 

Retailer experimenting with ‘conversational helper for the customer’ 

Amanda Harris

CarMax is testing AI chatbot capabilities for retail associates and is rolling out an updated version of its consumer-facing virtual assistant as the company aims to heighten digital interactions.  CarMax’s associate-facing AI tool, Rhodes, allows employees to access information and support they need to assist consumers, including navigating the laws and regulations for the 40-plus […]

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