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Price competition between dealers ramps up

Lending remains tight but appetite increases

James Van BramerbyJames Van Bramer
April 17, 2024
in Sales & Marketing
Reading Time: 4 mins read
0

Pricing competition has ramped up among dealerships as inventory returns to more normal levels and lenders’ appetite for auto loans increases.   For Ricart Automotive Group in Groveport, Ohio, many lenders are buying prime and superprime loans, but credit access remains limited in the lower credit segment, President Rick Ricart told Auto Finance News.  “We’re starting […]

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