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Polaris increases promotions amid pricing competition

North American retail sales rose 7%

Riley Wolfbauer

Powersports manufacturer Polaris increased promotional activity in the fourth quarter amid heavy discounting by competitors as inventory has recovered.  Polaris offered more promotions to compete with competitors discounting 2023 models in Q4, Chief Executive Mike Speetzen said on the company’s Jan. 30 earnings call.  “We saw heavy discounting of noncurrent inventory by competitors,” Speetzen said. […]

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