The fourth quarter marked a busy period in powersports for partnerships and new ventures.
Powersports Finance took a look at some of the top deals and company launches in recent months. Here are five notable powersports happenings from last quarter:
1. Dealer Direct Adds American LandMaster, Royal Enfield
Dealer Direct added another manufacturer partner to its network on Sept. 1, the off-road utility vehicle manufacturer American LandMaster.
“We are always willing to look at new programs,” said Lindsey DeLong, national sales manager at American LandMaster. “They are hungry for new business, and we wanted to provide more than one option.”
Also in September, Dealer Direct added Royal Enfield North America to its OEM network. Dealer Direct works with several other manufacturers, including Argo XTV, Rival Powersports, TrailMaster Go Karts, and golf cart manufacturer Tomberlin ParCar.
Dealer Direct aims to be the “one-stop-shop” for small- to mid-size powersports manufacturers, Powersports Finance previously reported. The lender works with several other manufacturers, including Argo XTV, Rival Powersports, TrailMaster Go Karts, and golf cart manufacturer Tomberlin ParCar.
