Fletcher Jones Auto Group’s new digital platform — FJ Drive — is powered by AutoGravity’s technology, which extends the ability for consumers to apply for financing through the app to three new states. “The AutoGravity app can be downloaded anywhere in the country, but you’re only able to apply for financing at this point in California,” Serge Vartanov told AFN,
AutoGravity’s chief marketing officer. “With FJ Drive, you’re able to apply for financing in Nevada, Hawaii, and Illinois, as well.”
Through the portal, Fletcher Jones is in control of which lenders the customers see, and can present indirect financing offers before consumers go to the dealership, Vartanov said, although leases are provided exclusively by Mercedes-Benz Financial Services.
“The most important thing for us was the fact that Fletcher Jones was willing to partner with us in such a public way and allow their platform to be powered by our technology,” Vartanov said. “I think it speaks both to what AutoGravity has built in the ecosystem, and also the positive relationship AutoGravity has with dealers.”
