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Synchrony Boosts Investment in Powersports Industry in 2016

Brad Bergan

Happy man jumping on pier with lake and sky in background sunset warm lightSynchrony Financial plans to boost its investment in the industry, in response to an increasingly competitive landscape, said Keith Mait, Synchrony’s vice president of powersports.

“Synchrony is actively investing in powersports through two primary channels,” Mait said. “The first is strengthening our partnerships with our existing OEM customers and their dealer networks,” and the second “is through selective growth within our powersports portfolio,” he added.

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