Although increased regulation within the powersports space was not mentioned in the Consumer Financial Protection Bureau’s list of priorities for the next two years, powersports lenders should “remain cautions,” said David Gemperle, partner at Nisen & Elliott’s auto finance group.
Sonic Automotive’s Sturgis sales result of ‘passion,’ opportunity
BY Amanda Harris
~ September 11, 2026
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Sonic Automotive continues to lean into powersports sales growth amid additional Harley-Davidson acquisitions and as Sonic benefits from...






