Security Service Federal Credit Union snared the No. 1 spot in an exclusive ranking of dealer preferences about the finance providers they use.
The survey, called the Auto Finance Performance (AFP) data query and conducted by Auto Finance News sister company Auto Finance Advisors, quantifies and ranks lenders on service, pricing, representatives, and products — the four broad categories that drive dealers’ decisions about financing. The rankings drill down into each category to generate granular data to isolate areas in which lenders are doing well, and to identify areas where there is room for improvement. The AFP data has been analyzed based on prime versus subprime, by dealership size, floorplan participation, and geography, among other factors.
