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Westlake Tests Social Media Marketing for Direct Lending

Westlake Financial Services is turning to social media to market its direct lending business. Westlake’s direct lending business is “still trying to figure out" social media marketing, but the lender hopes to have more insights soon as it nears the end of a 90-day trial, said Senior Vice President of Marketing Mark Vazquez. So far, […]

Rewriting the Golden Rule: A Fresh Approach to Tailored Marketing Strategies

From the May issue: Prominent technology companies hailing from the heart of Silicon Valley are changing the way consumers shop — and the ease and efficiency with which these companies sell their products is prompting the auto finance sector to up its game. Amazon pushes related products to consumers when they purchase a product on […]

California Growth Spurs Further Expansion for Digital Marketplace CarZing

CarZing is looking to increase southern California loan volume in the next three to four months before expanding its presence outside the state, President Jay Kamdar told Auto Finance News. CarZing, an online marketplace that connects dealers with consumers and lenders, is owned by Hankey Group, which also owns Westlake Financial Services. “Westlake and CarZing have a joint venture where the […]