Wells Fargo to spotlight social media strategy at Auto Finance Sales & Marketing Summit
Auto Finance News is proud to welcome Wells Fargo’s Vice President of Social Media Jennifer Heyman to the stage for ...
Tag: Facebook
Creating a personalized approach to customer communication
Gone are the days of reaching out to customers solely via mail or phone. WhatsApp, Facebook Messenger, and live chats ...
Perfecting the Formula: Why Lenders Need to Harness the Power of Social Media
From June's issue: Since the rise of Facebook, Twitter, and Instagram, consumers are increasingly turning to social media to view ...
Westlake Tests Social Media Marketing for Direct Lending
Westlake Financial Services is turning to social media to market its direct lending business. Westlake’s direct lending business is “still ...
Rewriting the Golden Rule: A Fresh Approach to Tailored Marketing Strategies
© Can Stock Photo / bdspn From the May issue: Prominent technology companies hailing from the heart of Silicon Valley ...
California Growth Spurs Further Expansion for Digital Marketplace CarZing
CarZing is looking to increase southern California loan volume in the next three to four months before expanding its presence outside ...
The 8-Second Challenge for Social Media Marketing
© Can Stock Photo / Garsya When it comes to developing a social media strategy, lenders must determine how to ...
4 Tips for an Effective Social Media Campaign
When Chase Auto set out to create its first Instagram campaign in February, the idea was to relate the emotional ...
