Sales & Marketing
Chase Auto launches integrated car-buying and financing platform
Chase Auto is the latest auto lender to bring its finance offering to its larger customer base with the addition...
5 questions with … Fuel Capital Group SVP Steve Pietrowicz
Fuel Capital Group Senior Vice President of Sales and Marketing Steve Pietrowicz leads his team with a mission to enhance...
Inside Capital One’s national Auto Navigator commercial
Capital One Auto Finance is pushing its digital Auto Navigator tool to the masses with a national commercial featuring Eugene...
Super Bowl LV: Vroom, Ford, Toyota, GM tackle America’s TV screens
From funny to serious to heartwarming, vehicle retailers will show new products or remind customers that they care about the...
New Tracks: Vroom forges ahead with acquisition and marketing campaign
Online used-car retailer Vroom is making good on its intent to invest in technology and marketing after garnering more than...
PenFed auto marketing campaign promotes its open charter
Pentagon Federal Credit Union is doubling down on marketing initiatives its auto product designed to promote low financing rates and...
Used-car prices return to ‘typical’ seasonal trend in November
The Manheim Used Vehicle Value Index has returned to a more “typical” seasonal pattern in November after months of record...
New-vehicle sales estimates notch up in November
New-vehicle sales continue to claw back toward pre-pandemic levels. Total new-vehicle sales are estimated to reach 1.24 million units in...
