Mark Baltuska | Auto Finance News | Auto Finance News

Mark Baltuska

The best marketing strategy in lending

As the year draws to a close, it’s natural to start thinking about gratitude — holiday travel, social media feeds full of “things I’m thankful for” and, of course, Thanksgiving has its moment in the spotlight (briefly, before holiday shopping steals it away again). For many of us, the first thing that comes to mind […]

How to leverage data and analytics to enhance the customer journey

It’s no exaggeration that the data revolution has transformed just about every industry. How data can be analyzed and used to improve business outcomes is virtually limitless. Properly harnessed, data can help find and rate new opportunities, streamline workflows, identify and reduce risk, predict future trends, and enhance employee engagement. Another big opportunity is improving […]

An inside look at 2 new credit scoring models

Ever since the concept of loaning money was conceived, lenders have been trying to find the ideal way to predict who will pay them back and who will default. Over time, methods for evaluating the likelihood of borrower repayment progressed from individual human judgment calls to more objective credit bureaus and reports. Today, scores often […]