What’s the secret to winning dealer business? It starts with understanding dealers.
That was the message during the Center for Auto Finance Excellence’s webinar yesterday, entitled “Winning More Dealer Business.”
The webinar is one of a series of four in 2014 presented by the Center for Auto Finance Excellence and sponsored by Fiserv.
Auto dealers are concerned that their profits are getting pinched, Sarah Richard Denton, F&I manager at Kelly Cadillac in Lancaster, Pa., told listeners. With the regulatory environment changing daily, making money on F&I has become more difficult. That’s why dealers know it’s best to invest in a good finance department staff. Lenders should, in turn, make an effort to develop relationships with dealers and educate them on all the latest regulatory issues.
