Millennials (individuals born between 1981 and 1997) have surpassed baby boomers as the largest living generation in the U.S. The Pew Research Center predicts their dominance will continue to grow for the next 20 years. Driven by an influx of young immigrants, their numbers will swell from roughly 75 million in 2015 to just over 81 million in 2036.
This population of 18-35 year olds are at a key point in their financial lives where they are accumulating wealth and developing lasting relationships with businesses. Amid countless data points and confusion over the appropriate strategies to address Millennials, LexisNexis Risk Solutions recently conducted a study to uncover the most meaningful insights for businesses looking to serve this cohort. Leveraging both public and proprietary data, our study sought to answer three important questions:
- Where do they live?
- Are they financially healthy?
- Do they own homes?
Click here to learn the answer to the question, “Where are the credit-worthy Millennials?”
