[VIDEO] Lexus Branding Display a Perfect Vehicle for Captive Financing Options

At the Seoul Motor Show this spring, digital studio Designfever unveiled its Interactive Table, which gave attendees a chance to learn more about Lexus vehicles.

Using small-scale 3-D models of the automaker’s cars on the table’s iPad platform, people could move the cars around the screen, creating several geometric patterns that would display information about the brand’s cars.  

While designfever developed the table as a way to show attendees how the Lexus brand has changed, wouldn’t the platform have been a great way to introduce them to its captive, too? For example, one screen showed that a Lexus model features aerodynamic design and a flat underbody. Perhaps one item could’ve read that Lexus Financial Services is currently offering, say, 3.68% financing for 60 months on that particular model.

Though motor shows are generally a vehicle to unveil the latest in auto design and innovation, it’s also a perfect forum for lenders to keep the already car-minded showgoers informed on what they have to offer, too.

The video below gives a closer look at designfever’s Interactive Table.