Traffic Jam

Aggressive incentives drove more than 30 million visitors to auto manufacturers’ sites in March, prompting OEMs to notch the greatest monthly web activity growth among the sectors monitored by comScore Media Metrix.

Overall, traffic among automakers’ web sites shot up 23% last month, as potential car buyers researched incentives and vehicle options. Community and “green” sites came in second (up 20%), while news/politics sites placed third (up 18%).

While GM scored the higher number of visitors — 7.6 million — among the OEMs, Hyundai posted the greatest growth: a whopping 222%.

Here is comScore’s ranking of the most-visited automaker web sites in March:

1. General Motors – 7.6 million visitors
2. Hyundai – 5.4 million
3. Toyota – 5.1 million
4. Ford – 5.0 million
5. Chevrolet – 4.4 million
6. Honda – 3.6 million