Mercedes-Benz launches subscription service for AMG models

Michaela Handrek-Rehle/Bloomberg

Mercedes-Benz has launched a fourth tier for its subscription service, Mercedes-Benz Collection, that consists exclusively of high-performance AMG models available to Atlanta-based consumers for monthly payments starting at $3,595.

With the Mercedes-Benz Collection mobile app, consumers can access “nearly a dozen” new Mercedes-AMG models, including sedans, coupes, roadsters and SUVs, the company noted in a press release. For perspective, 2019 Mercedes-Benz AMG GT retail prices range from about $99,000 to $159,000, according to the CarGurus website.

The other three tiers in the program — signature, reserve and premier — range in price from $1,095 to $2,995 per month, depending on the city, plus a one-time $495 activation fee.

Also read: Mercedes-Benz Subscription Program Triggers Finance Opportunities

A push for mobility services by Daimler AG has helped the company grow its portfolio globally. Daimler Mobility AG, formally Daimler Financial Services AG, increased its loan and lease portfolio 6% year over year to $176.9 billion, or 162.8 billion euros, for the full year 2019, according to the company’s fourth-quarter earnings released earlier this month.

Daimler Mobility AG is also a strategic investor in mobility services such as Hamburg, Germany-based Free Now, which is a joint venture between BMW and Daimler Mobility formed last year.

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