There have been countless discussions surrounding data and autonomous vehicles — everything from how much data they will consume to how much data they will produce. But who will own the car financing data is still unclear.
Courtesy of Deloitte University Press/DUPress.com
Since the report was published, the rate of exploration in new self-driving technology and the industry push into quadrant four — whether its auto finance or mobility as a whole — is significantly faster than what co-author Cameron Krueger had expected a year or two ago, he told Auto Finance News.
As part of a larger discussion of what’s taking place within mobility and auto finance (which we will present in five-part series), Krueger spoke with Auto Finance News about data ownership between the various mobility players, like OEMs and rideshares, why data is important, and issues related to data privacy.
“The golden ring is data,” Krueger said. “It’s not by chance that so many people want to be the digital presence of a car. It’s worth a lot of money.”
How much money? By 2030, the total value of data from self-driving vehicles could be about $1.5 trillion, according to multiple reports. But there isn’t a clear winner or loser yet, Krueger said, when it comes to who will profit the most in the auto finance sector.
Some OEM captives, for instance, have taken a digital wallet approach.
“The auto captives are a very natural place for that data to exist,” Krueger said. For now, a digital wallet experience means paying for drive-thru restaurants or parking lots directly through the vehicle, without the need of a separate payment system. But a digital wallet could also offer opportunities to pay for a vehicle lease, loan, or other innovative models of mobility consumption, like vehicle subscriptions. And data gathered from a digital wallet could assist in underwriting, and help lenders understand how mobility is being consumed, Kreuger said:
“It [also] solves many of the data privacy issues…nobody will have better knowledge of the consumption of mobility and the asset providing mobility than the captive.”
But rideshares too have a place in the mobility ecosystem, Kreuger said. After all, as seen in quadrant four, vehicle ownership is moving away from traditional private ownership toward shared ownership — which is predominately motivated by rideshares. But that isn’t where rideshares stop in the future mobility space. Those companies are in an equal position to harvest and monetize the data from autonomous vehicles for use in auto financing, Krueger said. However, this trend hasn’t gained much traction yet, he added.
“A rideshare company has to look where they are going to position themselves,” he said, adding, “There could be fleets of vehicles that are spewing digital exhaust that is owned by the captive or OEM…there’s a lot of other players in the market. [But] We haven’t seen anyone in the traditional rideshare business monetizing the data.”
