As social media continues to be an important factor in a company’s success, myAutoloan.com just reached a milestone of achieving over 11,000 “fans” on Facebook and 32,000 “followers” on Twitter.
As for the success, it didn’t happen overnight. The strategy has taken years to accomplish, CEO of myAutoloan.com, Greg Thibodeau said in a statement.
The strategy: perhaps it’s not what they were doing, but how they did it. The communication through social media for myAutoloan.com involves linking potential and current customers to online financing options, an auto finance blog and related news about finance and auto loans. The company will also answer consumer questions on auto lending through its Facebook page.
I recently came across this article, where the author points out the advantages of setting up a Facebook fan page in order to promote business.
“The thousands of companies that are available online create an environment of over saturation for customers who are seeking familiarity with any investment they make,” the author points out. “While you actively seek to enrich your Facebook fan page, you will be creating brand awareness not only with a prime consumer base but even within the individuals those customers are recognizable with.”
When companies push out information and a customer comments, that could lead to their Facebook friends seeing business information and become interested in what a company has to offer. Perhaps the news of myAutoloan.com’s social media reach will prompt other auto finance companies that aren’t already on social media outlets to jump on board and get “liked.”
