Dodge Uses Crowdsourcing to Promote New Dart
Put down that gravy boat. Gravy boats and candletsicks are so 2012 when it comes to wedding gifts. This year, the hot gifts for weddings are steering wheels, heated seats, and power sunroofs.
Taking the trend of crowdsourcing to another level, Dodge has introduced www.dodgedartregistry.com, a site that allows couples to register for a Dodge Dart, and then invites wedding guests to buy pieces of the car as presents for the lucky couple.
Couples registering for the vehicle can customize their car anyway they want, and then present the vehicle to their friends and family who then buy pieces of the car.
Dodge has rolled out the website, and is promoting the site in television commercials.
The site is being used by other individuals looking to raise the funds for a new vehicle.
One registry is from a 23-year-old man in Florida with cerebral palsy who is looking for help buying a car so he can save money for a wheelchair and college. Someone with the same last name as the registry owner paid $100 to fund the rear-view parking camera on the car.
The maximum amount a person can raise through the registry is $30,000. The money does not have to necessarily go toward the purchase of a Dodge Dart vehicle. The site says that the money can be used for anything, but “the people who helped you fund the vehicle you promoted would be disappointed to not see you driving a shiny new Dodge Dart on the road.”
The site is maintained by RocketHub, a crowdsourcing company. RocketHub takes a 5% commission fee, and charges a 4% payment processing fee on any funds raised through the site.
Crowdsourcing has become a very popular way to raise money, whether by companies looking for investment capital, moviemakers looking for financing, or people who have ideas but do not have any money. This is the first instance of a carmaker using a crowdsourcing platform to specifically promote one of its vehicles.
Put down that gravy boat. Gravy boats and candletsicks are so 2012 when it comes to wedding gifts. This year, the hot gifts for weddings are steering wheels, heated seats, and power sunroofs.
Taking the trend of crowdsourcing to another level, Dodge has introduced www.dodgedartregistry.com, a site that allows couples to register for a Dodge Dart, and then invites wedding guests to buy pieces of the car as presents for the lucky couple.
Couples registering for the vehicle can customize their car anyway they want, and then present the vehicle to their friends and family who then buy pieces of the car.
Dodge has rolled out the website, and is promoting the site in television commercials.
The site is being used by other individuals looking to raise the funds for a new vehicle.
One registry is from a 23-year-old man in Florida with cerebral palsy who is looking for help buying a car so he can save money for a wheelchair and college. Someone with the same last name as the registry owner paid $100 to fund the rear-view parking camera on the car.
The maximum amount a person can raise through the registry is $30,000. The money does not have to necessarily go toward the purchase of a Dodge Dart vehicle. The site says that the money can be used for anything, but “the people who helped you fund the vehicle you promoted would be disappointed to not see you driving a shiny new Dodge Dart on the road.”
The site is maintained by RocketHub, a crowdsourcing company. RocketHub takes a 5% commission fee, and charges a 4% payment processing fee on any funds raised through the site.
Crowdsourcing has become a very popular way to raise money, whether by companies looking for investment capital, moviemakers looking for financing, or people who have ideas but do not have any money. This is the first instance of a carmaker using a crowdsourcing platform to specifically promote one of its vehicles.
