CarMax’s “Tweet Yourself to a New Ride” promo will give one lucky winner $25,000 toward the purchase of a used vehicle from the retailer’s inventory. To participate, contestants must tweet a specific phrase they’ll find on www.carmax.com/tweet.
The eight-week-long contest will also award $250 gas cards to eight other contestants.
CarMax designed the Twitter campaign as “a fun way to promote our brand and to share our story with car shoppers who haven’t previously heard about us,” said Joe Kunkel, CarMax’s senior vice president of marketing and strategy.
Any chance we might see some banks or finance companies give away free financing to get customers excited about their loans or other products?