Sometimes it pays to be in the minority. While most automakers have posted lower year-over-year sales volume, Hyundai Motor Group sales are up 2.6% this year and its marketshare has climbed 2.2 percentage points.
An article today on CNNMoney.com outlines some of the reasons for the OEM’s growth, including a strong mix of cars priced lower than the competition and its creative Hyundai Assurance Program for car buyers who suddenly lose their jobs.
Hyundai has managed to capitalize on some of its rivals’ troubles, grabbing dealerships and facilities dropped by GM and Chrysler earlier this year. Plus, the automaker is on track to introduce redesigned versions of some of its Hyundai and Kia vehicles, like the Santa Fe and the Soul.
