Through the Ultimate Drive app for the iPhone and Android devices, BMW Financial Services customers can receive a test drive and a $300 credit toward the first payment on a new 2012 BMW 3 Series, through June 30.
The incentive, which is completely handled through the app, is the next step in spreading the functionality of the captive’s mobility programs, said Ed Robinson, CEO and president of BMW Financial Services.
To obtain the $300 voucher, customers must follow these steps:
1. Download or upgrade to the latest version of the Ultimate Drive app through the iTunes App Store or Android Market.
2. After a brief login, customers can schedule a test drive. The app first suggests their current BMW dealer, but they can select others from a map. The app can automatically generate a personalized email to the dealership or they place a call directly.
3. After the test drive, the customer confirms which BMW Center they visited, enters the BMW Client Advisor’s name, and can optionally take a picture of themselves in the new 3 Series. Instantly, the app unlocks a unique $300 “Mobile Voucher,” which can be redeemed upon financing of a 2012 3 Series by June 30.
The Ultimate Drive app was jointly developed by BMW Financial Services and San Francisco-based firm SocialNav Inc. In addition to the app, Ultimate Drive has a fast-growing community on Facebook and Twitter.
“We are constantly looking to make all of our mobility apps and social media programs easier to use, more informative and more fun,” Robinson said in a statement. “As a company, we pride ourselves on our ongoing use of technology to build stronger relationships with our customers. The Ultimate Drive app has allowed us to broaden our awareness as an organization to a vast audience, but more so, it provides us the ability to recognize a community of our BMW customers in our daily effort to turn them into fans.”
