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BMW Dealer Becomes First to Offer Virtual Reality Test Rides

Natalie Mattila

Long Beach BMW Motorcycles VRLong Beach BMW Motorcycles is now offering virtual reality test rides, becoming the first BMW dealer to offer the experience in their showroom, according to a company press release.

The Long Beach, N.Y.-based dealer is taking advantage of this technology to give non-riders and riders the opportunity to test drive without leaving the showroom, according to the release. Users wear an Oculus Gear VR headset for 360-degree visuals and over-ear headphones to provide high-quality sound.

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