Mobile apps have penetrated virtually every industry there is, from food delivery services to online dating. Financial services, and auto finance in particular, are not an exception. The challenge: to design a banking app “cool” enough to reserve a spot in your customers’ smartphones. Here are six apps that would get a seat in my app lineup.
- FordPass: The new digital platform from Ford Motor Co. is slated to hit the market in April. The app will allow consumers to chat with personal mobility assistants; book and pay for advance parking through virtual wallet FordPay; set up service or maintenance at dealerships; and manage their Ford Credit account.
- Capital One Mobile: The bank has recently updated its iOS mobile app to adopt 3D Touch options. For those of you who don’t own an iPhone 6S: 3D Touch allows your iPhone to sense how much pressure you apply to your display, and respond accordingly. The point the bank is making here is that it’s keeping up with iPhone updates. Plus, as of Feb. 16, the app allows customers to add a new payment account for CapOne auto loan.
- Ford Credit Link: Another Ford Motor Co. brainchild, Ford Credit Link, allows as many as six customers to share a single lease. Customers can use the app to reserve time in the vehicle, to communicate with each other, and to make payments. Car Loans Inc./PaySwag: The app, intended for underbanked customers, allows users to make or adjust payments online, and also set up payment reminders. The company then issues borrowers rewards, like Amazon gift cards or Starbucks lattes, for making regular payments and viewing two or three-minute educational videos on the PaySwag app.
- Car Loans Inc./PaySwag: The app, intended for underbanked customers, allows users to make or adjust payments online, and also set up payment reminders. The company then issues borrowers rewards, like Amazon gift cards or Starbucks lattes, for making regular payments and viewing two or three-minute educational videos on the PaySwag app.
- U by BB&T: BB&T Corp. calls U an online banking “experience.” The app offers features like P2P money transfer, bill payments, scheduling appointments, as well as calculating tips based on service type. No mention of specific auto loan features, though. Bank of America – Mobile Banking: The app recently added several new features for users to make payments and apply for auto loans via their mobile devices. The updated app aims to make it faster and easier for a consumer to open a new account. It also features competitive auto loan rates, 24-hour access to funding, a quicker loan application process, and access to preferred auto dealers.
- Bank of America – Mobile Banking: The app recently added several new features for users to make payments and apply for auto loans via their mobile devices. The updated app aims to make it faster and easier for a consumer to open a new account. It also features competitive auto loan rates, 24-hour access to funding, a quicker loan application process, and access to preferred auto dealers.
