Omnichannel experts to discuss changing industry at Auto Finance Summit
The Summit is Oct. 26-28 at the Wynn Las Vegas
Kristina Bolte, vice president of Dealer Services digital, direct and alliance programs at U.S. Bank, and Denise Brown, vice president and chief credit officer at CarMax Auto Finance, will participate in the panel discussion “From Couch to Dealership: Creating a Better Omnichannel Experience” on Thursday, Oct. 27 at 2:30 p.m. PT during the 2022 Auto Finance Summit.
The Summit returns live Oct. 26-28 at the Wynn Las Vegas. View the full agenda here.
Bolte and Brown will discuss how to meet customers at various touchpoints in the sales and financing process, using technology to introduce financing offers and building a brand with differentiated customer experiences in mind.
As more customers prefer digital shopping and financing, auto lenders have had to adapt. U.S. Bank, for example, recently leveraged data to personalize the digital banking experience for its customers. The bank also launched in May a Spanish-language version of its voice assistant for auto loan servicing and banking. The smart voice assistant, known as Asistente Inteligente de U.S. Bank, allows consumers with Spanish as their preferred language to use voice automation to search for checking and routing numbers, transfer money and make payments via their smartphones.
U.S. Bank’s auto outstandings clocked in at $23.8 billion at the end of the second quarter.
Bolte leads Dealer Services end-to-end digital strategies at U.S. Bank, which includes interactions with both consumers and dealers. She also manages the business line’s direct-to-consumer vehicle products and alliance relationship programs. Bolte joined U.S. Bank in 2011 as a user experience strategist for the Student Lending division, managing all digital and web-based components for the 100% digital product. In her tenure at the bank, Bolte also led project teams and built out risk prevention and management programs.
Brown was named in February to her current role at CarMax, where she is responsible for originations and portfolio management analytics, strategy and technology for the $15 billion captive. Brown is also a board member of the Chicago Finance Exchange.
Prior to CarMax, Brown spent one year as the chief risk officer and chief information officer at Toyota Financial Savings Bank and served for a combined 12 years at Harley-Davidson Financial Services as chief credit and risk officer between 2007 and 2020.
The Auto Finance Summit will inform lenders on what they should know about updated technology advancements, financing offers and changing consumer preferences. Register here.
