LendingTree is strengthening marketing efforts to promote its powersports finance platform, Marketing Manager Mike Ouyang told Powersports Finance.
LendingTree launched a dedicated powersports platform in December 2015, which allows borrowers to compare rates and terms from multiple lenders. Since the launch, LendingTree has slowly built out its platform, and in February 2016, opened it to all powersports vehicle segments.
“Powersports is a niche market; but like the auto market, customers often start online research and are often narrowing down their options before even going to a showroom,” Ouyang explained. Currently, LendingTree offers motorcycle, marine, and RV loans with amounts ranging from $1,000 to $100,000.
