Geofencing: a new way to market auto loans
$897M bank uses ‘geofencing’ to pinpoint locations, offer services
Forward Bank is aiming to improve client interactions and to spend more time and effort in the advisory space with the launch of new automated capabilities. The $897 million bank seeks to increase customer engagement through its automated “geofencing,” process, which uses mobile location services granted through the bank’s app, radio frequency identification (RFID), Wi-Fi or cellular data […]
Already subscribed? Log in
