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Cox Automotive to acquire Fullpath, expand AI capabilities for dealers

Transaction expected to close in the next 30 days

Auto Finance News, AI-assisted

Cox Automotive has agreed to acquire Fullpath, an AI-powered customer data platform and marketing automation provider, in a move to strengthen its data and retail capabilities across its dealer network. The deal, expected to close within 30 days pending regulatory approval, will integrate Fullpath’s technology into Cox Automotive’s ecosystem, which includes VinSolutions, Dealer.com, Autotrader and […]

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