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CarGurus’ VINMax aims to assist in ‘moving target’ inventory management

Vehicle promotion program cuts median turn time to sale by more than a week

Johnnie Martinez II

Vehicles promoted through CarGurus‘ AI-powered VINMax marketing platform had a 23% shorter median time to sale — nine fewer days — than comparable nonpromoted listings, according to the company.  VINMax-boosted listings also generated 34% more daily leads, according to a Sept. 29 CarGurus release. To gauge the results, the company compared roughly 10,300 promoted listings […]

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