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Car-data firms flop as automakers see dollar signs in software

Startups are left in dire financial straits

Bloomberg News

Auto companies promising billions in new software revenue by the end of the decade have been hiring engineers left and right, poaching executives from tech giants and trying to figure out how to process and monetize the oodles of data that connected cars produce. One would think this would translate to fertile ground for startups whose mission is to help […]

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