AutoGravity debuted a new web widget last week, which allows dealers to use AutoGravity’s technology to provide financing on their websites — while maintaining their own branding, said Serge Vartanov, chief marketing officer at AutoGravity.
There are some consumers who will begin their car-buying experience at a familiar dealership, while others come into the process with less loyalty, and AutoGravity wants to cater to both types of consumer, Vartanov told Auto Finance News.
“Customers who are brand-agnostic go to AutoGravity and are able to select from any dealer in the country, any vehicle available — new or used — apply for financing, and secure up to four offers,” he said.
More than 500 dealers — including Fletcher Jones Auto Group and “many” of the top 25 dealer groups — have already signed up for AutoGravity’s app, Vartanov said.
Separately, AutoGravity announced last week the expansion of its core digital car-buying service to 46 states.
