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Credit unions gain share in new-vehicle financing as captives’ share dips

National average rate drops 40 bps YoY for new vehicles

Truth Headlam

Credit unions saw the highest market share gain for new-vehicle loan originations in the third quarter as interest rate cuts by the Federal Reserve heightened their competitive advantage over captives and banks. Credit union market share of new loan originations climbed 3 percentage points year over year to 17%, according to the TransUnion Q3 2025 […]

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