Drivers underestimate the cost of owning a vehicle by nearly $4,500 a year, underscoring mounting affordability pressures across the auto market.
There is a growing disconnect between consumer expectations and the rising expenses tied to maintenance, repairs, insurance and everyday vehicle use, Keith Mait, senior vice president and general manager of Synchrony Financial’s auto business, told Auto Finance News during a special episode of the “Weekly Wrap” podcast. That was among results of the lender’s survey, released Feb. 17, that polled 1,030 U.S. adults responsible for a vehicle’s upkeep via the Ask Suzy online platform.
“We see it every day in the average order values, or the transaction sizes, that find their way onto our cards. They haven’t gotten smaller,” he said. “Over the last four or five years, we’ve seen continuous incline in the average transaction values, both the first time somebody engages with us and on the repeat side.”
Evaluating affordability
As consumers grapple with elevated new-vehicle prices, many buyers opt for used vehicles, extend lease terms or hold on to their cars longer, Mait said. While today’s vehicles last longer, they also feature more advanced technology, sensors and specialized components that can drive up repair costs, he said.
“When we try to evaluate consumer affordability vis-a-vis how they want their mobility to occur, it leads you to believe that they expect better quality,” Mait said. “They expect more for their dollars and they expect to have these vehicles for a long time, so making sure that they’re operating properly comes with [a] cost.”
In this episode of “Weekly Wrap,” Auto Finance News Deputy Editor Johnnie Martinez II discusses trends affecting today’s car buyers with Mait.
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