NMAC simplifies incentives in support of OEM | Auto Finance News NMAC simplifies incentives in support of OEM | Auto Finance News
Auto Finance News
Subscribe
  • Home
  • News
    • All News
    • Exec of the Year
    • Innovation & Technology
    • Management
    • Compliance & Regs
    • Risk Management
    • Capital & Funding
    • Powersports
  • Events
    • DEMOvation Challenge
    • Auto Finance Summit
    • Auto Finance Innovation Summit
  • EXCELLENCE
    • Best Practices
    • Topics
      • Compliance
      • Customer Experience
      • Technology
    • White Papers
    • Glossary
  • Magazine
    • Latest
    • Magazine Issues
  • Podcast
  • Data
    • Lender Ranking
    • Fixed Rate Outstandings at Banks
    • Securitizations
    • Market Share Monitor
AFN PLUS
Tuesday, March 2, 2021
Log In
No Result
View All Result
Auto Finance News
  • Home
  • News
    • All News
    • Exec of the Year
    • Innovation & Technology
    • Management
    • Compliance & Regs
    • Risk Management
    • Capital & Funding
    • Powersports
  • Events
    • DEMOvation Challenge
    • Auto Finance Summit
    • Auto Finance Innovation Summit
  • EXCELLENCE
    • Best Practices
    • Topics
      • Compliance
      • Customer Experience
      • Technology
    • White Papers
    • Glossary
  • Magazine
    • Latest
    • Magazine Issues
  • Podcast
  • Data
    • Lender Ranking
    • Fixed Rate Outstandings at Banks
    • Securitizations
    • Market Share Monitor
AFN PLUS
Log In
No Result
View All Result
Auto Finance News
No Result
View All Result

NMAC simplifies incentives in support of OEM

Amanda Harris by Amanda Harris
November 23, 2020
in Risk Management
Reading Time: 2min read

Nissan Motor Acceptance Corp. has simplified its incentive program as Nissan Motor Co. works to refocus its U.S. business.

Through October, NMAC reduced the number of incentive programs offered each month by about 30% from the company’s three-year average, according to a Cox Automotive analysis. “Fewer programs, and fewer program changes in a given month, means less complexity at the dealer level,” read the report.

Historically, the Japanese automaker has relied on NMAC-supported incentives to “hit unrealistic sales goals,” but has struggled to do so in recent years, according to Cox.

Ultimately, that’s been a problem for brand awareness. For the first nine months of the year, Nissan’s U.S. sales have been trailing 37.6% behind last year’s figures.

“Nissan has been throwing every tool possible to prop up their numbers. In doing so, Nissan has taught their consumers to buy the deal, not the product. It’s a problem that needs fixing,” according to Cox. “In a down year, it appears Nissan is taking steps to get their incentive addiction under control.”

In the U.S., Nissan also reduced year-over-year incentive spend 2.4% in the third quarter to $4,224, according to Cox. Industrywide, incentive spend is down amid pent-up demand and squeezed inventory.

Nissan joins General Motors and Subaru as the automakers who have most reduced incentive program volumes in 2020.

“Nissan remains focused on building a quality, sustainable business for employees, dealers and customers. Nissan continues to manage its incentive spending and strives to deliver the optimal balance of incentive efficiency and competitiveness,” a company spokeswoman told Auto Finance News in an email. Nissan will be unveiling 10 new vehicles in the next 20 months as the company strives to be competitive in the U.S. market, she said.

Nissan’s yearend sales event features 0% APR, cash back offers and lease deals on multiple 2020 models, including the Altima, Versa Sedan and Sentra, according to the OEM’s website.

Tags: incentivesNissan Motor Acceptance Corp.nissan motor co.Premium
Previous Post

Ally exec: Pandemic fuels service contract revenue growth

Next Post

Weekly Wrap: A budding leasing trend and the state of auto ABS

Related Posts

Dealertrack Looks to Speed Car Buying Process
Risk Management

Weekly Wrap: An all-in interest rate cap looms, inclusive lending in the spotlight

March 1, 2021
Tricolor Auto launches AI-powered software service
Risk Management

Tricolor Auto launches AI-powered software service

February 25, 2021
Credit Unions eye growth after flat 2020
Risk Management

Credit Unions eye growth after flat 2020

February 24, 2021
Next Post
Subscription Service Revolve Carves Out Niche in Luxury Space

Weekly Wrap: A budding leasing trend and the state of auto ABS

By subscribing you agree to our Terms of Use and Privacy Policy

Latest Magazine Issue

INNOVATION & TECHNOLOGY

Volvo to go electric-only and shift sales online from 2030

Volvo to go electric-only and shift sales online from 2030

March 2, 2021
Digital lending lags despite consumer expectations

Digital lending lags despite consumer expectations

February 22, 2021

CORONAVIRUS

Q4 brings positive delinquencies, mixed originations for auto finance

Q4 brings positive delinquencies, mixed originations for auto finance

March 2, 2021
Carvana enjoys Q4 hike in finance GPU, origination volume

Carvana enjoys Q4 hike in finance GPU, origination volume

March 1, 2021

SPONSORED

Collateral Protection Insurance (CPI): What is CPI and what does it do?

Collateral Protection Insurance (CPI): What is CPI and what does it do?

January 8, 2021
US auto sales poised for crash after slowest pace in a decade

Driving Customer Loyalty, Retention After Total Loss

December 9, 2020
When tough times hit, proactive strategies pay

When tough times hit, proactive strategies pay

November 2, 2020

About

ABOUT US

PRIVACY TERMS

ADA COMPLIANCE

CODE OF JOURNALISM ETHICS

Contact Us

ADVERTISE

HELP CENTER

EMAIL SIGN UP 

Follow Us

twitter twitter linkedin podcast

©2021 Royal Media & Auto Finance News

No Result
View All Result
  • Home
  • News
    • All News
    • Exec of the Year
    • Innovation & Technology
    • Management
    • Compliance & Regs
    • Risk Management
    • Capital & Funding
    • Powersports
  • Events
    • DEMOvation Challenge
    • Auto Finance Summit
    • Auto Finance Innovation Summit
  • Excellence
    • Best Practices
    • Topics
      • Compliance
      • Customer Experience
      • Technology
    • White Papers
    • Glossary
  • Magazine
    • Latest
    • Magazine Issues
  • Podcast
  • Data
    • Lender Ranking
    • Fixed Rate Outstandings
    • Securitizations
    • Market Share Monitor
  • +PLUS
  • SUBSCRIBE
  • Log In / Account

© 2020 Royal Media

Go to mobile version